Resquared: SDR Appointment-Setting System

The client

Tyler, Resquared, a $6 million VC-backed company.

The situation, as the client described it

Tyler described a company competing with larger names like Salesforce and HubSpot that needed a strong SDR system for appointment setting. Building it felt overwhelming, and he said he had doubts about whether anyone could deliver at the level needed.

What was built, as the client described it

A robust SDR system for appointment setting.

Reported results

• A robust SDR system for appointment setting, in Tyler's words.
• Expectations exceeded, as reported by Tyler.

In the client's words

We're a $6 million VC-backed company trying to compete with giants like Salesforce and Hubspot. We knew we needed a killer SDR system for appointment setting, but building that out felt overwhelming. I'll be honest - I had doubts about whether anyone could deliver at the level we needed. But Jay and the team didn't just meet our expectations, they blew past them. They built out a robust SDR system that's put us on the path to becoming a billion-dollar brand. If you're serious about scaling, this is the partner you need.

Source: Tyler, Resquared, a $6 million VC-backed company, on the Kingdom Business reviews page.

What an SDR system build usually involves

This section is general guidance on the type of build, not a claim about what was delivered for this client.

• A definition of the ideal customer and the message for each segment.
• A pipeline from lead source to qualified conversation to booked meeting.
• CRM and calendar connections so records and bookings stay accurate.
• Rules for what is automated, what is drafted for approval, and what a person handles.
• Measures such as meetings booked per week and response time, compared before and after.

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